For the past five years, we have been working to reinforce our strengths by developing the next generation and building a system that can sustain our growth. In an effort to become a company that can develop and be trusted even further, we hired six young employees within the last five years, and half of the total employees are now young. We have been able to rejuvenate the company with a good balance of veterans and young employees.
In this circumstance, our industry is also facing a major structural change. It has been progressing quietly for the past few years, but with the outbreak of COVID-19, it seems to be accelerating at a rapid pace. Specifically, changes in people’s consumption behavior have triggered an increase in online sales and the consequent elimination of real stores. This is leading to the diversification and digitization of advertising content. In order to respond to these changes, we believe it is time for our young employees to demonstrate their abilities.
In order to strengthen the delivery of information using digital contents and to respond to the diversification of display formats, we will incorporate LED visions and digital signage as commercial products and propose video advertising boards as signage items. As an approach to environmental issues, we are currently developing solar signs that generate solar power.
We are planning to appeal to companies that promote and introduce the SDGs in a way that adds utility as a product that contributes to the environment. In this way, we aim to become a company that can contribute to the sustainable growth of society through signage.
We believe that this is the way to achieve JAC Screen’s philosophy of “Together, Creating, Future”, and we will pass it on to the next generation.